Video advertising is the main trend on the market of on-line advertising for the next few years.It is an innovative long-term media, merging image effect, the coverage on television advertising, the impact and feedback of Internet advertising. Rapidly increasing integration of television and the Internet: an increasing number of television programs broadcast on the Internet, more and more videos spread the content network, brands, special promotional videos for the placement of video content to the largest venues Runet, as well as a viral distribution network.

Video advertising is an unusually effective ad channel: measure CTR (about the number of clicks and number of ad material) in the formats of video advertising from 3 to 21% depending on the size, the average of 10-15%. Video advertising is good for branding, as well as for direct response . In addition, online video offers great opportunities and the creation of thematic targeting a number of associations with the brand. Video advertising offers accurate methods for measuring the response of users: Preview - click - go to the advertiser's site.

Digital Access provides its clients with advertising only in the legal and the quality of video content. This is a key to competitive advantages claimed by our advertisers, particularly the international brand. Only with this type of accommodation on the Internet customer has a guarantee of security for the image of the brand. By placing advertisements in the users or «pirate» Advertiser content has significant reputational and legal risks, as there is a high probability of property disputes related to illegal commercial use of «foreign» Intellectual Property, followed by the presentation of claims of rights and loud trials. Until recently, the bulk of video, which proposed the placement of advertising, was User Generated Content (the content posted by users). The development of broadband access has enabled Internet users to quickly and inexpensively download and view video online. According to the ФОМ 42% of the daily audience of Russian Internet regularly watch video online, which started filling with professionally created videos, credible advertisers.

Digital Access represents a custom exclusive content on the Web and suggests advertising in it. Video on the Internet right now at a stage of transition from quantity to quality. The author of a report may be as a member of a leading TV channel, as a random witness of the event. But in any case, the future for professionals: 67% of users have expressed preference for professional video then amateur.